The analysis

What we measure, and why.

Twenty-eight measurements, four skin scores and a full hair and beard read. Every marker is scored against a reference range and labelled as something you can change or something your plan styles around.

Front analysis

Tap a marker to see it on the face.

These lines come from the Heume analysis run on our models. Pick a model, then a feature group.

Model with the selected measurement drawn on the face

Structural markers are never a reason to change your bone structure. Your plan uses grooming, styling and habits to change how they read.

Side profile

Nine angles, brow to neck.

Side photos are traced along the outline of the head, then the engine finds the brow, nose, lips, chin and neck points. Switch between the first scan and the after photo to see what moved.

Model in side profile with the selected angle drawn
Skin

Four scores, read against your own skin tone.

Heume samples your cheeks, forehead and under-eyes and compares each patch with your own average. Tap a zone to zoom both photos in.

Model with clear skin after his plan
Model at first scan with oily skin and marks
TodayPotential

Redness

How much of your skin is noticeably redder than your average tone.

Tone evenness

How even your colour is across the cheeks and forehead.

Texture

Fine surface detail such as pores, bumps and marks.

Under-eye

How bright the under-eye area is against the cheek.

A second, independent check confirms the skin read, and any disagreement is flagged for the experts crafting your report.

Hair and beard

The frame around your face.

Hair and beard change how every other feature reads. Heume measures them, then suggests styles for your face shape. No medicines and no procedures.

Model with a tapered cut and shaped beard
Model with overgrown hair and beard
TodayRestyled
Hairline shapeStraight, rounded, M or widow's peak
Forehead heightIn mmMeasured using your iris as a ruler.
Temple recessionNone to noticeableAn optional photo with your hair pushed back gives the clearest read.
Your turn

Get your own numbers and your plan.